In recent years, the fashion industry has reckoned with its environmental impact, and this season, several brands are addressing it head on. Kering, the luxury group that owns Gucci, Saint Laurent, Bottega Veneta, Balenciaga and others, is going completely fur free, starting with Fall 2022 collections. Gucci released their Demetra fabric this year, named after Demeter, the Greek goddess of agriculture and harvest. It is a vegan leather-like “luxury material for an evolving world.” Made of viscose, wood pulp, biobased polyurethane and other compounds, creating the material greatly reduces pollution compared to traditional leather production and tanning, while maintaining the same luxury quality. It has been introduced in three sneaker models–Gucci Basket, Gucci New Ace and Gucci Rhyton–and its underlying science will soon be revealed to the fashion industry at large in 2022.