“Prices for 2021 models in box-fresh, like-new condition start at EUR €140,000,” says Stück. Jane Angert, President of JaneFinds, says that Birkin and Kelly owners can sell at auction if they have a higher risk tolerance, and through consignment if not. For example, a bag retailing at the Hermès store for USD $11,000 might sell through an auction for up to USD $40,000, as did the Birkin 25 in Rose Sakura at the Poly auction in Hong Kong. However, the original owner would normally keep only around 64 percent of the realized auction result, and realizing such a high price is rare. Through consignment, bags will “rarely match the price of those high outliers like the Rose Sakura,” says Angert, but the original owner has security knowing how much profit they will make once the bag sells.
That said, for Kelly or Birkin enthusiasts, the luxury handbag market is not just about numbers. “There are more possible options out there with higher investment return, but the spirit for luxury item collection and art is driven by passion and a sense of ownership,” says Winsy Tsang, the Head of Department of Handbags and Accessories at Christie’s Asia Pacific. Buyers can become sellers and vice versa as their taste evolves. Rachel Koffsky, VP, International Senior Specialist of Christie’s Handbags, remembers, “One of my clients wanted to acquire a handbag from each year that her children were born, and another one wanted to acquire a special Birkin as its contrasting shades matched the colors of her favorite sports team.” Demonstrating that, like Grace Kelly or Jane Birkin did, Hermès owners love their bag with a fierce adoration, the greatest aspiration for a brand of all.